Art city

• Managing social channels
• Press office
• Photo & video storytelling
• Organisational secretariat

Art and culture: an open-air museum

ART CITY Bologna is the format that the Municipality of Bologna and BolognaFiere organise, in parallel with Arte Fiera, to infect the whole city with a mixture of artistic and cultural ferment. It is up to us, Absolut, to support the organisers in promoting the hundreds of initiatives scheduled, with maximum diffusion and resonance.

Promotion and involvement: integrated and effective communication

‘Le Porte della Città’ (The Gates of the City) is the Special Programme chosen for the latest edition, with the aim of enhancing the ten historic gates of Bologna with an equal number of initiatives. These are flanked by more than 270 proposals that animate the Art City calendar including exhibitions, performances, talks, installations and events, for which we take care of the organisational secretariat and promotional action. Through our press office activities and the presidium of the official social channels, we tell the story of the review live, creating and conveying photo and video content capable of transmitting the intense artistic vibrations experienced during the event.

A successful format

Thanks in part to our targeted, multi-channel strategy, the event is recording an extraordinary turnout and capturing great media attention, which finds particular strength in the field of digital engagement. This is the seal of success for an event that is increasingly becoming an essential reference point in the lively contemporary art scene.