AVIKO

• ATL & BTL communication
• Visual identity
• Advertising
• Loyalty promotion campaign
• Concept and event organization

Communicating taste and quality

Absolut starts a multi-year collaboration with Aviko Italia, taking care of the communication for product campaigns and loyalty promotion. For this purpose, the agency creates original and impactful products that speak directly to the target audience (restaurateurs, pub, and club managers) and are suitable for the Italian market, while remaining in line with the international visual identity of the customer.

There is taste. And you can see it!

Absolut creates various advertising campaigns and product sheets for Aviko. The combination of copy and images photographs the quality and flavor of Aviko’s products, maintaining the brand’s international institutional graphics. For appetizers very cool on the plate. Other than frozen!

Quality rewards, loyalty too

The agency takes care of the campaigns dedicated by Aviko to its most loyal customers. The first is dedicated to Pat-mania: the passion for the main ingredient of Aviko products, the potato, which becomes the star of Namco’s legendary 1980 video game, revisited in Pat-Man. The consumption of Aviko products, compared to that of the iconic video game tablets, allows you to devour your favorite prize: TV, iPhone, and other objects of desire.

We play well

The second promotional campaign, “Let’s do well”, plays with the words to touch on the goodness of Aviko products, the generosity of the promotion, and discount coupons offered as the main incentive to purchase. At the heart of the campaign is the product, photographed in the foreground to be the direct testimonial of Aviko quality: as good and appetizing as ever.